Two-thirds of Utah car owners still have that loving feeling for their cars, according to a poll commissioned by Supersonic Car Wash, now entering its sixth decade of helping consumers care for their vehicles. The poll found that 1 in 2 Utahns spend the same amount of time and effort caring for their car as they did 10 or even 15 years ago, with only 27 percent indicating that they spend less time caring for their autos than they used to.
Regardless of how strong Utahns’ automobile passions may be, it is clear that changes in our lives have affected the way folks care for their cars. Six out of 10 respondents said they are “more pressed for time” and close to another 30 percent said they have “tons of other distractions.”
In response, Supersonic Car Wash is seizing the occasion of its 60th anniversary to urge Utahns to “renew their vows” with their vehicles this summer.
“We’re pleased that folks here in Utah still feel the love for their cars despite the other pressures and distractions we all have to contend with,” commented Kamen Goddard, District Manager at Supersonic, whose parents and grandparents were the original owners of Supersonic. “Still, renewing your vows means recommitting to the love and joy you derive from your vehicle and tending to the basics, such as regular car washes, which are super important for ideal car maintenance.”
“Think about a weekly car wash as an investment in your ‘relationship maintenance.’ Getting rid of surface dirt, cleaning the under carriage, and applying a sealant to protect the finish is one of the simplest ways to protect the long-term well-being of your car. It’s like bringing home flowers to your partner at the end of a long week,” mused Gregg Schroeppel, Regional Vice President, Supersonic Car Wash.
“And since we know how pushed for time many of our customers are, we are even more proud to have introduced the express car wash to Utah back in 1959!,” enthused Mr. Schroeppel.
To help customers recommit to their cars this summer, Supersonic is running the “Super-Size the Love” Sweepstakes at its 11 locations from July 1 – August 18. In addition to an assortment of daily prizes that will be awarded to everyone who purchases a car wash, all visitors will be entered into a weekly drawing where they will be eligible to win a road trip bag and a one-year Unlimited Fast Pass for free.
Beyond these celebratory activities, Supersonic Car Wash is marking its anniversary with a $7 million refurbishment that includes the installation of all-new equipment at several sites and new signage at all 11 locations.
“Everything we do at Supersonic Express is aimed at giving our customers a superior wash, detail cleaning, and customer service experience that is second to none,” added Gregg Schroeppel. “We hope Utahns will not hesitate to visit us, renew their vows, and reignite that loving feeling for their cars.”
Supersonic is the only car wash in the state to offer customers the fullest range of service options – from a full-service car wash to an express car wash or detailing. This enables the company to most effectively meet the different needs of Utah’s car owners.
Nine Supersonic locations are open 7 days a week and are open Monday-Saturday from 7:00 am – 9:00 pm and on Sundays from 8:00 am – 7:00 pm. The Provo and Lindon locations are open Monday-Saturday, from 7:00 am – 9:00 pm. They offer a full range of express wash options, from basic to premium, and free vacuums for all, as well as the ability to upgrade any wash for full service interior cleanings and detailing. Their top-of-the line express wash features a proprietary product called Polymer Pro, which takes advantage of an exclusive technology to protect the paint finish and produces a lasting shine that is typically associated with hand waxing. The Polymer Pro rinse is the best way to keep cars protected between recommended quarterly hand-detailed cleanings.
